Occasionally at our weekly fudge planning meetings, we decide to try out a new fudge flavor. When Fudge Master Dave said I could pick a new one to try out, I was so excited! What an honor! After a lot of agonizing, I decided on Cookies and Cream Fudge (the one flavor my three boys can all agree on). It turned out to be a success, and we had one young customer who became especially hooked.
One cute little boy loved it so much when we previewed it that he came rushing in full of fudgey excitement the next week only to be heartbroken at the lack of cookies & creaminess in our fudge cabinet. He was so disappointed! I could literally see the excitement and fudgey happiness drain right out of him as he slouched his shoulders and hung his head down. It broke my heart. Each week, though, the decision was made to delay making Cookies and Cream. The boy came in again and again, each time with hope shining in his eyes, only to slouch his shoulders and hang his head in fudgey disappointment. It broke my heart every time.
I should tell you, that these new flavors don’t always make it into the weekly rotation. There are times we really hit on a great one. Sea Salt Caramel Fudge is a good example of this phenomenon. After we previewed that flavor, we had customers coming back for more so often we knew we had a winner. It has since become one of our top sellers. That doesn’t always happen, though, and other flavors are relegated to the “every-once-in-a-while” category. This is where Cookies and Cream Fudge ended up.
One day during our weekly fudge meeting, Fudge Master Dave announced that we really needed to make Cookies & Cream. He then told me about a sweet little boy who came in so excited and eagerly asked if we had any Cookies & Cream Fudge. “It really broke my heart when I told him we didn’t make that one this week. He was so disappointed! We just have to make some for him”
When the boy came back in and saw the Cookies & Cream Fudge in the cabinet the look on his face was worth it all. So excited and filled with fudgey delight! Fudge Master Dave was our hero, and saved the fudgey day!